AUDIENCE POWER

8,820,000That’s how many Zoomers listen to at least 10 hours of radio per week – more than all other age groups combined.(Source: Vividata Winter 2021 SCC)

Zoomer Radio AM740 and 96.7 FMThe New Classical 96.3FM - 103.1FM 102.9FM

Canada’s most powerful audience loves radio!

Zoomers not only represent the biggest audience for radio, but they respond to what they hear:

  • 1.3 million Zoomers purchased a product or service after hearing a commercial – that’s 56% of all Canadians who did so
  • 1.4 million Zoomers attended an event (movie, theatre, show) after hearing a commercial – that’s 55% of all Canadians who did so
  • 1.9 million Zoomers talked with others about the product or service they’d just heard about – that’s almost half (47.5%) of all Canadians who did so

Whether you’re looking for quick action or longer term brand-building, Zoomers are the most responsive radio audience.
Source: Vividata Winter 2019