AUDIENCE POWER

5,982,000That’s how many Zoomers personally bought or subscribed to one or more magazines over the past year, accounting for 64% of all Canadians who did so.(Source: Vividata Winter 2019)


Zoomer MagazineOn The Bay Magazine

Canada’s most powerful audience loves print!

Zoomers not only represent the biggest audience for print, but they respond to what they read:

  • 2.3 million Zoomers purchased a product or service after seeing a magazine ad – that’s 55% of all Canadians who did so
  • 3.0 million Zoomers used a coupon after seeing a magazine ad – that’s 52% of all Canadians who did so
  • 2.6 million Zoomers visited a restaurant or retail location after seeing a magazine ad — that’s 55% of all Canadians who did so

Whether you’re looking for quick action or longer-term brand-building, Zoomers are the most responsive radio audience.

Source: Vividata Winter 2019