CARP’s mission is to promote a new vision of aging for Canada. The mission rests on three pillars – the ABCs of CARP.
ADVOCACY – CARP is committed to enhancing the quality of life for Canadians as we age. Under the direction of Susan Eng, CARP’s dynamic Vice-President of Advocacy, CARP has become recognized as the most influential advocate for the 45-plus population. Susan Eng was named one of the most powerful lobbyists by the respected political newsletter, the Hill Times, and CARP has become the “go-to” source for the media whenever they want a comment or reaction to a government policy dealing with health, pensions, retirement or other topics related to aging.
CARP’s advocacy efforts focus on three main areas:
Find out more about CARP’s Advocacy program.
BENEFITS – CARP members can save hundreds, even thousands of dollars a year, through a robust menu of “members-only” discounts and benefits on products and services they really need. It’s almost impossible not to earn back many times the $19.95 annual membership cost.
- David Sersta, built the portfolio around several important criteria:
- Products and services relevant to the Zoomer lifestyle and used frequently by members
- Nationally recognized brands, backed by quality providers with proven track records of customer satisfaction
- Meaningful discounts or value-added extras that are not available to non-members
- Benefits cover a wide range of categories, such home, auto and travel insurance; financial services; hotels, travel and car rental; health and fitness; emergency roadside assistance; home security and telephone; dining and entertainment.
The CARP membership card itself is connected to the Futura Rewards membership program, offering cash back on everyday purchases and savings at a network of retailers, restaurants and entertainment venues. CARP members can also benefit from the no-fee Zoomer Rewards MasterCard, offering cash back on purchases.
CARP also keeps pace with new developments in the market, and new demands from members. Recent examples are Zoomer Wireless, which offers lower rates, and a Zoomer Phone, which features unique safety features ideally suited to 45-plus users, and the CARP Health Wizard, a powerful online resource that enables members to quickly find vital health information in order to take more control of their health and wellness.
COMMUNITY – CARP is committed to build a strong sense of common cause and common voice, with a broad diversity of individuals, groups and communities. CARP is strengthening its national influence by forming new active goal-oriented Chapters across Canada.
Under the direction of Ross Mayot, Vice-President and General Manager, CARP’s chapter network has grown rapidly and now tops 50 – spanning the country from Victoria, B.C., to St. John’s, N.L. CARP Chapters provide a venue for like-minded Zoomer men and women to meet and socialize, share ideas and experiences, and contribute to the community. CARP Chapters also serve as important local sounding boards for CARP’s Advocacy efforts, identifying local and regional issues and helping CARP’s national Advocacy team to make sure policy recommendations accurately reflect what’s happening – and what’s needed – at “ground level.”
CARP Chapters operate independently, with volunteer boards responsible for recruiting new members and developing engaging programs and activities. CARP’s national office provides policy direction and operational assistance. Chapter membership is diverse, with a wide range of ages, backgrounds and interests. CARP continues to receive requests for help in setting up new chapters and is working aggressively to extend the CARP footprint into more and more communities.
ZOOMER MAGAZINE – Every issue of Zoomer magazine has a special section devoted to CARP, with updates on CARP activities, a summary of current member benefits and news about CARP Chapter initiatives in communities across Canada. CARP members also value Zoomer magazine’s important role in providing news, information and ideas to help them life better. Zoomer magazine plays a vital role in celebrating CARP’s new vision of aging.
ZOOMER MEDIA– In addition to the coverage in Zoomer magazine, CARP enjoys access to all of ZoomerMedia’s channels. ZoomerMedia hosts CARP’s own website, and CARP’s activities are regularly reported on ZoomerMedia’s radio stations, TV network and other websites. No other advocacy organization in Canada has similar access to a multimedia channel of communication, which makes CARP’s influence that much stronger.