5,902,000That’s the number who spend $1,000 a month or more using credit cards - represents 56% of all Canadians who spend that much.(Source: Vividata Fall 2023)


Financial PowerTrend-Setting PowerPolitical Power

Canada’s Zoomer (45+) population accounts for 60% of all consumer spending.

No matter what category you’re looking at, it’s clear that Zoomers dominate the cash register.

  • More people who shopped online in the past 12 months than all other age groups combined (14,390,000 – 53%)
  • More people with three or more credit cards in their own name than all other age groups combined (3,179,000 -55%)
  • 7.1 Million (39%) took a vacation trip in the past 12 months
  • 2,775,000 (15%) spent $10,000+ on home renovation in the past two years