6,472,000That’s the number who spend $1,000 a month or more - represents 61.5% of all Canadians who spend that much.(Source: Vividata Fall 2021)
Canada’s Zoomer (45+) population accounts for 60% of all consumer spending.
No matter what category you’re looking at, it’s clear that Zoomers dominate the cash register.
- More people who shopped online in the past 12 months than all other age groups combined
- More people with three or more credit cards in their own name than all other age groups combined
- More people who spend $150 or more on groceries in the average week than all other age groups combined
- More people who spent $40,000+ on their most recently acquired automobile than all other age groups combined
- More people who took a vacation trip in the past 12 months than all other age groups combined
- More people who spent $10,000+ on home renovation in the past two years than all other age groups combined